02
Cider Security
A brand identity for Cider Security.
01 Selected work
Six of many
Briaa wellness resort branding
An identity built around healing, renewal and a connection to nature, carried from the logo to every guest touchpoint.
AquaMaof
MobiTour
Identity is not a logo. It is the decision that makes the next thousand decisions easier.
Carroself Pitch Deck
02 What we do
One practice, five pressures
01
Brand Identity
→ 02Digital Experiences
→ 03Campaigns & Communication
→ 04Presentation & Marketing
→ 05Print & Physical
→Five pressures, one practice. Most of our work moves between them. A name becomes a system, a system becomes a product, a product needs a campaign by spring.
03 Studio
Independent by nature.
Collaborative by design.
WELL WHAT? is a small studio with a wide bench. The core stays small on purpose, so the thinking and the craft stay close to the work. Around it is a trusted circle of designers, developers, motion designers, strategists and writers who join per engagement, chosen for the problem rather than the roster.
Every project gets the team it actually needs, without the overhead of an agency, and with one point of view holding it together from first question to final file.
The bench
IdentityInterfaceMotionDevelopmentStrategyCopy
Most of our relationships outlast the project that started them. We stay close enough to a business to notice what changes, and to keep the design honest about it.
6
Selected projects
4
Ongoing partners
Questions asked
Founder
Talmor Sela
Founder and creative director
Talmor Sela founded WELL WHAT? after years working as a graphic and UX/UI designer, from full brand identities to the interfaces of digital products. He studied Visual Communication.
His process is simple and personal: deep research first, ideas sketched by hand, and every solution shaped around the true essence of the brand. Listening carefully to clients, while keeping the design strong, clear and true to its identity.
Good company.
Trusted by
04 What's next
WHAT'S
NEXT
Tell us what you are working on, or what you have not figured out yet. We answer every serious message within two working days.